‘Seven’ Reviewed by Nightshift Magazine in Oxford
The first publication to ever review my music (way back when I was an 18 year old undergraduate at Oxford University) was a local magazine called Nightshift.
10 years later, we are both still going strong and they’ve become the first publication to review my seventh official release 'Seven'. And what a glowing review it is!
Read the full review below:
The thing you have to be wary of when entering the 21st Century multi-media world of Nzube `Zuby’ Udezue, the Saudi-raised, Oxford educated rapper, is that it is a labyrinthine hall of mirrors. His hopes are mirrors; his words are mirrors, and both reflect us while he admires himself in them. Any judgements you care to come up with about Zuby, he’s already ahead of you and has playfully considered them in rhyme on his previous six releases.
On `VII’, as before, his smooth, one-octave flow is double/triple tracked and slicker than F1 tyres, and any sticks and stones of hollow narcissism or egotism are picked up and used to build a thick-skinned house of positivity.
The EP opens with the tour de force blur of `Glory’, a juggernaut speed rap stretched over what sounds like a sample from `Carmina Burana’, and powers on to one of the EP’s highlights, a paean to his major love, the gym, in `Moving Weight’, a pulsing, sweat-covered grind extolling every muscle group in the body, where “fellas getting jealous with the weights on my neck,” as he urges “Take a look at these stats / I’m out here moving weight”. It’s a track that should be piped ad infinitum into every Bannatyne cross training club on the island.
The philosophical picture of the classic commitment-phobe brought up in a household of high achievers, is outlined in `This Is My Life’ , where he intones “I’m cool to be an uncle, never want to be a daddy,” but at every succeeding stage there is less the Brooklyn beef of Jay-Z and more the likeable LA freshness of Skee-lo, and he lets his guard down still further in `The World vs Me’ where in three nailed-on verses he catalogues many of the inner concerns of, first a loner, then a war torn refugee, and finally a suicidal adolescent (“Man this world is fricking evil, think I better leave it”).
`VII’ is proof that good rap and hip hop can be well produced without all the stupid lyrics, and that Zuby, with all his promotional merch and twittersphere, is way too fly for all the haters.
– Paul Carrera